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Cellular Service - All About The Network?
By Full Service Broadband Provider, Sat Dec 10th

Is cellular service in the US really all about the network? Insome cases, the answer is yes, it does. Any reliable on-linequote for service should come with detailed information on thevendors' coverage area. Besides that, I'll take a ratherhigh-level look at cellular providers starting with a bit ofhistory.

Anyone remember the days of telephone company deregulation ofthe 80's? When this first occurred, I for one was not ready toswitch my long distance carrier. After all, it WAS about thenetwork. I wasn't about to leave a tried and true, big nameprovider for a company just starting out.

Fast forward to today. I've dumped my big name provider and wentwith a much smaller company. Why? Because the networks are farmore advanced then they once were. Competition among carriers isfierce. I cannot tell any difference in quality between the bigname and the company I chose. The cost, however, is much lessthan what I was paying.

The point?

The 'networks' are much more reliable and have to be in orderfor a company to stay competitive.

What does this have to do with cellular service? Well, it's thesame thing. Most of my family and friends have cellular service.Between them, there are a number of different providersrepresented. When I ask any of them what they think of theirservice? Quality of calls, signal strength, picture taking,ring-tones, etc. they are all happy with the service they have.Apparently each of the different networks is just as good as theother.

So, is cellular service really all about the network? I wouldsay no, it's all about the 'deal'. Because the industry is socompetitive, I would look for free

shipping, free phone and cashrebates along with the monthly rate. For the people I spoke to,these are the important factors. Now add in the ability fornumber porting (keeping your existing phone number whenswitching providers) and the competition for your businessreally heats up.

The biggest complaint I've heard from friends and family is thatonce they sign their contract, that's pretty much then end ofit. Better deals are being offered all the time to 'new'customers but not to the 'existing' customer. Sure, they may geta newer phone, but not the same as what's being offered to 'new'customers. I expect this to change very soon especiallyconsidering number porting. If a vendor wants to keep theircustomer base, they better start to offer the same deals to'existing' customers as they do new ones.

Until that time, take your phone number and shop for a betterdeal.

I would look online first, as the better deals tend to beonline. Why? Cost. Not only is it cheaper to reach a large groupof consumers online, it's very cost effective.

When shopping for your next cellular calling plan, rememberthat's it's not just the network you should be concerned about.The consumer is in charge here. Whenever competition becomesfierce, the smart consumer generally comes out ahead!

About the author:FullService Broadband Provider provides unbiased, informativeinformation covering broadband technology. Residential,business, T1 service, VoIP as well as non-broadband technologysuch as cellular service and local/long distance service. -http://www.fullservice-broadband-provider.com

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